A few days to reflect and debrief after the two prior sales. In no particular order, here are a few observations that the Team has discussed and agree some modifications, total changes, additions are in order.
Reduce prices further. If we have nice times on the tables that are worthy of a $30.00 price tag (online research dictates maybe a $100. value) it wasn’t recognized by the several thousand people that looked at the pieces. They still sit there. So either the price is too high or the items did not fall within the tastes of the buyers. It might be better to pull those items off the tables and take them inside to the ‘estate’ stuff and explore the other means of marketing those items.
With the reduced prices, what sat there the whole time, even at a reduced price. We could leave it out again, but space is limited even with two dozen tables. So, there will be a pulling of certain times for donations, to make room for more stuff from the rear, which will be priced low to move.
We have all fallen into the ‘that’s nice’ trap and linked that to getting what we deem it is worth. If this is done over and over and over, we end up with a bunch of stuff on top of the tables and at a garage sale, those ‘nice’ items are not readily snapped up.
The marketing effort will be expanded to aggressively ID local shops and reach out to them. I did that with four shops and they responded and bought. We need to expand that more and even let them in a bit early if need be. I will call or drop by shops that handle the ‘vintage’ ‘mid Century’ ‘retro’ stuff and make the pitch. Maybe they will show or not but I think it will be worth the effort.
There was some effort to put out several hundred pieces of jewelry. A lot was sold, and the display was always looked at, but a lot of it was not sold. It was priced too high. Most of the ladies looking at the stuff did not care about ‘vintage’. The items were priced too high for most. A nice necklace at $12. again was not in the mode of ‘garage sale’ pricing. If it is going to be out then it needs to be prices much lower. If we cannot stand to do that then pull it off the floor for that special buyer. We have had a few that wanted to see all the jewelry and make a blanket offer. We frankly have so much jewelry that it would take days to pull it all together, but sooner or later that will have to happen.
At the beginning of the sale area, on the driveway, we have a 10′ x 20′ canopy full of nice stuff. People waltz right through there into the Carport and Garage. They seem drawn through the canopy and they fail to see what is there. Once into the Garage, Carport and Patio they don’t return to the Canopy. Odd. We think we will remove the nice stuff from there and push it into the other spaces. The front end will be less flashy and ‘nice’ and given over to the practical of typical garage sale stuff pulled from our homes and inside the house: tools, odds and ends that people typically go to garage sale for rather than beautiful vintage vases, candle stick holders or Italian glassware.
There is so much glassware, housewares, cookware. We are strongly considering pulling out the clothing. This is true vintage clothing in mint condition. This will definitely require vintage shop out reach to get them there to look at it. We don’t want to take up valuable space for clothing if it is nothing but a novelty. This will require some honest evaluation before we commit to this. A barometer of this was purses/wallets. We put out several dozen and they sold.
I mentioned the need for ‘typical garage sale stuff’. We really must focus on the home fronts to pull out anything that contrasts to the mid-Century stuff we are inundated with. It will have to be pulled out and transported to the sale site. This is a good thing, but diverts attention from the sale site. It must be viewed as a positive effort to prime the pump at the sale site and of course to rid oneself of stuff at home.
New signs will have to be made to replace the rain damaged, vandalized and torn signs. A few dozen new signs + the worthy old ones will be ready to go. I have a good idea of where the signs took a hit from vandal-assholes-meddlesome types. I will avoid those routes and figure out new routes. I will also do more immediate in the field assessments of where a sign is down and replace them as needed. I have put up the signs the night before (Wed.). I am thinking I will put them up Wednesday morning or afternoon to get them a few more looks. Given how valuable the signage piece was in getting people to the sales, I will give it more thought and real time attention.